Client: Student spec work for Converse
Assignment: speak to the newly designed Chuck II's, which were designed with Nike technology to be more comfortable.
Copywriters: Jinn Liu and Athanesia Kelley
Art Director: Sarah Abreu
The city of Boston shuts down way too early. The idea is to post "letters of complaint" against the city's early hours, and to position Chuck Taylor II's as the shoe of the rebels, deviants, and night owls that roam the city after hours.