Gorton's
Client: Gorton's Seafood
360 collateral (social content, digital banners, in-store displays, website) and rebranding
There’s nothing inherently sexy about frozen seafood, but there’s definitely a fresh, modern and relatable way to talk about it.
After an extensive exercise of pinpointing their new voice and look and feel (there were very strict corporate approvals involved),
I wrote a few hundred headlines and these are some of my favorites.
