Client: Student spec work for Grammarly
Assignment: In the modern world of communication, remind Millennials (especially men) that good writing is essential.
Copywriter: Jinn Liu
Art Director: Jinn Liu
The idea behind this execution is simple: take Grammarly to Snapchat, a platform that has been relatively unexplored and heavily used by online dating Millenials. These "articles" will be sponsored content placed under Snapchat's "Discover" section.