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Grammarly

Client: Student spec work for Grammarly

Assignment: In the modern world of communication, remind Millennials (especially men) that good writing is essential.

Copywriter: Jinn Liu
Art Director: Jinn Liu

 
 
 
 
 
 

The idea behind this execution is simple: take Grammarly to Snapchat, a platform that has been relatively unexplored and heavily used by online dating Millenials. These "articles" will be sponsored content placed under Snapchat's "Discover" section.

 
 
 
 
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