Gloria Ferrer Winery
Client: Gloria Ferrer Winery
Rebranding and social media content
Most people only think of sparkling wine when they need a toast for celebrations.
So we created Toast to Today, a tagline and brand positioning to remind Millennial females that when it comes to sparkling wine, “special” isn’t the only occasion.
#ToastToToday content included unexpected recipe pairings, seasonal and trending topics, and reminders to live in every moment big or small, rather than wait for the grand moments to appear.
We transformed their feed from this:
To this, boosted engagement and gained 3k followers in a few short months:
We planned monthly calendars using timely topics and consumer lifestyle insights to create #goals for our audiences.
Here are a few of my favorite posts:
